AN-PHUONG LY WASHINGTON, DC
An is an art director and photographer based in DC. She brings her advertising agency experience to small businesses in hospitality, elevating and uplifting brands across the city. Her goal is to work with as many great people in the food and beverage industry as possible. If that’s you, let’s chat.
Email
Instagram 02 OTHER HALF BREWINGONGOING
CLIENT: OTHER HALF BREWING
@otherhalfdc
Art Direction
Photography
Video
Social Media Management
Other Half Brewing Company opened their DC location in 2020, bringing its largest production facility to date to Ivy City. Hardcore Other Half fans rejoiced at the expansion and access to weekly beer releases in the nation’s capitol. Their social media account aims to speak to devotees and newcomers alike, balancing content that hits the the mark for folks who really know their beer as well as audience members who are new to the world.
This account has evolved with the ever-changing social media landscape. Our strategy moved Other Half away from static renders, popular in the craft beer world, to product and lifestyle photography. As video became more important, the focus has been on creating reels that explain characteristics of the beer, showcase product in an engaging way, and emphasize the Other Half personality.